4 Simple Steps To Improve Your Company’s Online Image
A tarnished company’s online image can affect everything from revenue to customer’s perception of a brand. Sometimes it only takes one negative incident to detract from the brand’s image and reputation. Your online image is very important to your business. Here are four simple steps to improve your company’s online image.
Monitor Public Perception
The first step is to monitor what is being said about your brand and company. It is always best to be tuned into what your customers have to say about your brand. Be aware of the commentary and reviews posted online about your brand. This is especially important in cases where negative feedback can easily become a threat to your brand. Always rely on resources like Google Alerts to monitor the health of your brand.
Convey Capability To Customers
Next, you want to make sure that everything about your brand conveys that you are able to handle working with any client, regardless of the size of the project. Always appear as though you have a larger workforce and extensive network of partners or resources at your disposal. Two companies appearing to offer similar services and solutions can be difficult to decide between for the consumer. Knowing that a firm is slightly larger gives a company peace of mind.
Establish Brand Values
Consider the values of your brand. The values are very important in marketing your brand and establishing an online presence for your brand. If the employees adopt your brand’s core beliefs, they will represent it well in everything they do on behalf of your brand. This is very important for those who are to represent your brand online. Many companies have adopted a social media policy for employees that are there to specifically represent a brand in media and marketing. Some companies even have a policy that has been extended to all employees, regardless of their role within a company.
Track The Effectiveness of Marketing Campaigns
Track the performance of everything done to bolster the reputation of your brand. Dental marketing companies, such as Progressive Dental Marketing, are particularly effective at this. Even when marketing for oral surgeons they are able to effectively tie each marketing action to a dollar amount or single metric. You should be able to do the same thing when it comes to measuring the performance of your brand and your marketing endeavors.
It is very difficult to maintain a healthy brand image online without social monitoring and paying attention to all activity or buzz surrounding your brand. Setting aside time regularly to assess the brand’s online reputation is critical to maintaining a positive image online.