5 Ways To Market Your Small Business For Free

One of the biggest barriers that any small businesses have to overcome is a smaller marketing budget.  This is especially true if you are competing against larger companies which seem to be advertising everywhere.  Fortunately, there are a variety of ways that you can market your small business for free either through using new mediums or leveraging your current assets.  Utilizing the Internet has become a game changer for small businesses as they have the ability to reach the masses on a shoestring budget.

1.    Take Advantage of Local Searches
One of the easiest ways to market your small business for free is to make sure that it is at the top of the local search results.  Most people immediately think about directories such as Google Maps, which should definitely be part of the plan, but there are a number of others to consider as well.  While the Yellow Pages printed advertisements may not be as effective as they used to be, their online directory is continually getting more traffic.  By making sure that your business sits atop the listings for your local online Yellow Pages, you can get a lot of attention from potential customers.  The same is true for localized review sites like Angie’s List.

2.    Claim Your Facebook Business Page
Every business gets a free business page on Facebook, whether you claim it or not.  Since it has already been created, not using it is simply a wasted opportunity.  You can do as little as fill out your basic details and description.  To get the most out of it, you can also create a Fan Page and tie the two together.  This will ensure that you can get the maximum benefit from a variety of different Facebook marketing strategies.  The best part is that with only a minimal investment of time, these strategies can be maintained over a long period of time and the results will continually build upon each other.

3.    Understand the Value of an Auto Responder
An auto responder is a great way to help you market your small business for free.  It can serve a variety of purposes.  The most important benefit is that it gives you a hands-free way to stay in touch with your prospective customers.  Once you collect their contact information, you can send a series of messages that can help you build a relationship with them.  It also ensures that your business and brand remain fresh in their mind, so that when they need something which you offer, they turn to you instead of your competition.

4.    Become an Expert on YouTube
Another great way to market your small business is by utilizing video sharing sites, especially YouTube since it tends to be the most popular.  YouTube videos can be fairly short and simple, but still provide viewers with valuable information.  Just like with an auto responder, it helps you build a relationship with potential customers as well as positions you and your small business as an authority within your industry.  This provides added credibility to your brand as well as increased brand awareness.

5.    Press Releases and Sponsor Local Events
Finally, you can utilize press releases and local events to get more publicity.  Press releases in general are a great way to attract attention, however in order to get maximum exposure they need to contain valuable, news-worthy information.  Any time that you can be involved with local events, such as charities, you have the potential to create a press release that is considered newsworthy.  Plus, it shows local residents that you are invested in their community.

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