How Your Small Business Can Change Its Fortunes With Press Releases

You’ve probably heard the scary statistics regarding small business failure rates. The truth is, 30% of small businesses fold within 2 years and 49% are finished within 5 years. The reasons for this are manifold. Perhaps the business model was unrealistic, the capital or audience simply were not there or else poor management ruined any […]

Top 8 Reasons to Issue a Press Release

A press release is a written communication directed to members of the news media to announce something that has news value.  They can be of great benefit to businesses, yet many small business owners are unfamiliar with the process.  Issuing a press release is a very affordable way to get your business in the news […]

Top Online Printing Services

Many businesses today find it too costly and time consuming to print their own materials such as business cards, informational brochures, and print advertisements.  Many individuals holding personal events also find it very time consuming and costly to print invitations, posters, and cards.  So these businesses and households outsource these tasks to online printing service […]

5 Ways to get More Traffic to Your Website

Having a digital presence is necessary in today’s Internet-driven world but just building a website is not enough. Whether it is an individual or a business, attracting web traffic is something that requires hard work, determination, patience and time. Even more challenging is the way Google and other big search engines constantly change algorithms, which […]

The Most Effective Press Release Companies

Press releases have become an important marketing component for today’s businesses. This certainly explains why there are a significant number of companies that offer press release distribution services with more joining the fray. At its core, press release distribution simply involves publishing a written press release, posting it on the website, and distributing it to […]

Guerilla marketing ideas for small businesses

It’s a jungle out there, and your business is competing to survive.  You need a marketing plan that brings in new customers and new sales, but your budget is limited.  What are some tactics that can be used to get to those target markets without over-spending? By far the best strategy is leveraging social media.  […]

The Benefits Of Press Releases

Press releases have become an increasingly popular with business owners, internet marketers and bloggers alike due to the vast amount of benefits that can stem from this form of promotion. However, there are many who have shunned this form of marketing, mainly due to a lack knowledge regarding how to write and distribute an effective […]

Press Releases: Tips For Success

One of the most effective ways in which an individual can create awareness regarding a specific brand, product or event is through the utilization of a press release. Press releases have been used for years, both in an online and offline format in order to increase awareness and promote, but in order for a press […]

5 Ways To Market Your Small Business For Free

One of the biggest barriers that any small businesses have to overcome is a smaller marketing budget.  This is especially true if you are competing against larger companies which seem to be advertising everywhere.  Fortunately, there are a variety of ways that you can market your small business for free either through using new mediums […]

Choose your Strategy: How to Decide Between Inbound and Outbound Marketing

Once you understand the relevant differences, selecting between inbound marketing and outbound marketing is about as simple as choosing what to have for lunch. Although the decision is far more important than that and may indeed be one of the most significant business decisions you’ll ever have to face, making the right call should come […]

How To Write A Really Good Press Release

A press release is sometimes known as a news release and is simply a written statement addressed to the media. It can be used to announce a news item, an event, a promotion, an award, the launch of a new product or services, or for anything really! Journalists will use a press release to generate […]

How to Backup Business Data

Backing up business data is an integral part of ensuring the survival of your company. A lightning storm can cause a power surge, resulting in the loss of files across an entire office. Although the odds of a natural disaster striking your office are rare, fires, floods, tornadoes, and other unpredictable disasters can wipe out […]

Creating Great Press Releases

If you want your business to grow, you will need to spend time promoting it. While there are many different ways to advertise your website and business, press releases can be really effective. If you want press releases to help your business grow, the trick is learning how to use them effectively. You won’t be […]

Top Five Sites to Submit Your Press Release To

Press releases are a great tool to use in order to bring yourself, your business, and your website some much needed attention. While a well written press release is a great start, it really isn’t anything until it is read by the masses and the only way to ensure that happening is to submit your […]

PRWeb vs. PRNewswire

Determining where to send your press release is something that seems much harder than it actually is. When you take the time to search for a high quality, dependable, online press release distribution company; you should get the most from what they provide. While, you may be new to this, it is certainly not something […]

Online Press Releases vs. Local Media – Which is More Effective?

If you have a tight advertising budget, then stretching every dollar is important. This is where the argument between using online press releases or the local media advertisement comes into the picture. There are a variety of factors to look into such as the cost, content, amount of control you’ll be given, longevity or shelf […]

Press Release Services

The digital age has done wonders for the public relations industry.  Before the advent of the Internet, in order to send out a press release one had to track down the fax number or physical mailing address of every news desk and individually mail and transmit the message.  Today, there are press release services to […]

5 Marketing Tips For When Business Is Slow

Slow business happens. While some companies chalk it up to be part of the season, others take action and work to boost customer acquisition and increase sales — regardless of the time of year. If you’re concerned about your company’s slower times, consider some of these tips that can reign in new customers. And, most […]

Using Social Media for Maximum Exposure of Your Press Release

If you are going to utilize a press release, then using social media for exposure of your release should be considered essential.  Press releases are well known for being very powerful in a variety of different ways, so leveraging for the most benefits as possible is common sense.  Fortunately, there are a few things that […]

Writing a Press Release That Gets Noticed

Every day, publicists, companies, and ordinary citizens send out tens of thousands of press releases to the newswire.  Of those press releases, some seem to stick while others fall by the wayside.  Some people are convinced that throwing together some flashy marketing words and blasting it to the media in a press release will automatically […]

Press Release Writing: The Basics

Are you planning a newsworthy event? Whether a fundraiser, company announcement, community celebration, or personal achievement – such as a published book or upcoming speech – a press release may be the perfect marketing tool to help take your news public. A press release informs the target community of notable news stories or interesting activities. […]

Great Resources for Press Release Writing

Background/History on Press Releases Press releases have long served as a way to get accurate news to the media. The first press release was back in 1906 after a train wreck in Atlantic City. The company wanted to submit an official story to the press before rumors or speculations spread. Ever since then the popularity […]

The “Bones” of a Press Release

Can you draw between the numbers on a follow-the-dots picture? Are you able to “slide tab A into  slot A?” If you can complete both of these tasks, you can write a press release. What is a press release? Very simply, this is a written statement that announces an upcoming event. You distribute this statement […]

100 Free Press Release Sites

It is not necessary to spend a ton of money on an expensive press release distribution service to attempt to bring publicity to your small business. If you choose to use a free press release service, however, it is more important than ever to make sure your release is well written and compelling. In order […]

Ways to Get Consumers to Choose Your Business

Here at, we understand that businesses make decisions by comparing their options against one another. When consumers make decisions, they do the same thing. For the most part, consumers usually base their purchasing decisions on price, features and functionality of a product or service. So, how does a business go about getting consumers to […]