Best Press Release Sites For SEO

Press releases are one of the most cost effective methods of advertising online. They provide more relevant information about a company’s products/services than blog posts or articles. This automatically makes them more important and respected. Press releases are also tremendous opportunities to rank high on search engines as they typically contain inbound links. Combine this with a well-written SEO press release and you have a recipe for success. Although there are thousands of sites purporting to be press release companies, only a small percentage are actually useful. When looking for a press release site for SEO:

  • Use one that has a high page rank. Sites that are not in the top few pages will be practically invisible. Search Alexa in order to find the ranking of each site.
  • Don’t use a site that doesn’t let you optimize your release via tagging, anchor text or other popular and effective SEO methods.
  • Avoid sites with NoFollow tags. Sites with these tags in their website code make it difficult for search engines like Google to find the site.

Below are a list of press release sites that will tend to your SEO needs:

PRLog.org
This free site is one of the highest ranking sites on all search engines. It is not the flashiest site but it does get results. Use its free distribution service for search engines and make sure you use all the SEO options including inbound links. You can even schedule your release for a future date.

PRNewsWire.com
In the opinion of many businesses, this site is the best press release submission site online. Use of this site practically guarantees a large audience. If this sounds too good to be true, bear in mind that this is a subscription service so you will need to spend. However, the results produced by this site will offer you a long-term return on your investment.

PRWeb.com
Another highly rated press release site, PRWeb.com offers a huge array of SEO options for any business. It has four different pricing structures, each of which clearly states what is on offer. At first glance, the pricing may seem to be a little steep for new companies but the $360 per release you pay for the Premium package ensures that your content is seen in outlets such as USA Today and the New York Times. For the potential audience you are reaching, this seems like a pretty good deal.

If you are serious about using press releases to increase the amount of traffic to your website, be prepared to pay top dollar for the best results. Although there are a number of extremely good free sites, none of them offer the same options as sites like PRNewsWire or PRWeb which have a much greater audience. Like all marketing efforts, if you’re not prepared to spend, you’re not prepared to succeed.

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