Based in the USA, Canada and the UK, Marketwire describes their multi-disciplined service as :”The leading newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.”
They offer a comprehensive distribution system allowing multiple targets and SEO Optimization, Multimedia enhancement, Media management and release tracking systems.
Functionality – Tools
The release upload and distribution is handled via a system of menus designed to give the user greater information about the range of options available with the Marketwire service. There is a dedicated login for registered users who can upload their basic releases there but the site is geared in appearance for the first time visitor to make them fully aware of the depth and breadth of services offered by Marketwire.
Releases can be targeted by Geography, industry or specialties with added SEO and Social Media enhancements available. Their multimedia offerings incorporate image, video and audio attachments and production and their media management system allows the user access to their custom media contact databases to make it even easier for the user to target their key recipients. Marketwire’s Mediahub system is a one-click entry dashboard to oversee every element of a press releases journey via Marketwire with lots of options available to enhance and add to a basic distribution service.
Marketwire also offers a full release tracking and analytics service to provide full feedback on the performance of a release.
The packages available also offer four unique options from Marketwire. Social Media Plus is a dedicated distribution system designed to take full advantage of social media sources; their new Emerging Markets Newslines offer the user access into emerging media markets such as China, Latin America and India; CSRwire is a specific distribution service for corporate social responsibility and sustainability news to be delivered to a receptive audience and their Collegiate Presswire is a dedicate distribution tool aimed at college campus media outlets in the USA.
No public pricing information is available on Marketwire. They prefer users to contact them and they will provide a tailored price list based on services requested and utilized.
A free Communications Playbook can be downloaded from the homepage in pdf format with hints and tips from communications professionals; a lively blog directs users to the latest company developments and achievements as well as highlighting the latest releases distributed by Marketwire. There is also a dedicated journalists only area for them to set their preferences to receive releases and news from Marketwire.
Overall Marketwire Review
Marketwire is a well designed, well presented, easy to navigate experience that drips with professionalism and makes the user feel comfortable from first viewing. The site is easy to use and despite a huge number of options available, offers easy to find options that would interest the casual or heavy professional user.
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