PR Newswire Overview
PR Newswire was first formed in 1954 by Herbert Muschal in New York but now operates offices worldwide as one of the largest media distribution organizations in the world.
PR Newswire is “The premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.”
PR Newswire offers a variety of media distribution services including both annual contracts and customizable service agreements. They can provide a full service experience from simple press release distribution to multimedia news releases with their own video production facilities.
PR Newswire operates an online member center for customers to add their own press releases and multimedia material to their releases and projects. They offer complementary analytical systems called Visibility reports and Releasewatch reports which are a specific PR results based report on how effective the press release was.
They offer a variety of distribution channels called Newslines which can be targeted by industry, geography, topic or any mixture thereof. They also offer an alternative system of distributing a press release through their WebMax and SearchMax systems which distribute releases directly to their subscriber base and specific websites – this is an alternative to their press release hosting system on the PR Newswire website. They offer full SEO support and a comprehensive Social Media support service with an unrivaled reach of sites and referrers.
A huge contact database exists for subscribers to take advantage off which encompasses every point from international media organizations to small scale bloggers, newswires, websites, writers and opinion formers.
PR Newswire also offers support for additional events including conferences, webinars, seminars and other media outreach events for media, investor or general audiences.
PR Newswire offers numerous Case Studies and white papers outlining previous projects, tactics, approaches and results involving several individuals, local, national and international businesses campaigns and projects including all results achieved which can be viewed on the knowledge base section of the PR Newswire website.
The pricing structure is opaque and not displayed to the public however a quote for specific services or general packages can be requested as well as a 24/7 live online helpdesk operator to answer any immediate questions you may have as a client. A guide price of $130 for a single issued press release up to a full blown multi media news release with video and every option in between at $3750 is used on the website as an example of the range of services available.
The most comprehensive data and knowledge base is on PR Newswire to explore for the potential customer including testimonials, ideas, downloadable content and a list to forthcoming events which could also provide ideas, networking and business opportunities.
Overall PRNewsWire Review
PR Newswire is the largest, most polished and comprehensive website in the press release distribution industry. Offering a myriad of services, the corporate feel will be comforting but could also be intimidating to the novice or smaller organization looking to use media services. Their fully resourced customer services would look to assuage any misgivings however.
Read more press release distribution service reviews.