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Send2Press.com is a Press Release Writing and Distribution service based in Los Angeles, California. Part of the Neotrope group, they have been operating since 1983 and offer a variety of writing, distribution and tracking services.
Send2Press boasts that they deliver “proven, effective, and consistent business marketing services and technology solutions. We offer affordable news distribution services, professional press release writing, agency of record service, and syndication of original news content. Additionally our Send2Press Newswire service and the Neotrope News Network provide a unique solution for dissemination and persistence of news content to targeted media. We offer the only proven, credible and experienced newswire service which was the first in the industry to be fully staffed by current and former professional journalists, and accredited public relations (PR) professionals.”
Once a press release is ordered, an information checklist will appear with various guided questions asking the customer what information they wish to release, the deadlines they are working to, which industries they wish to target etc. Once completed a Send2Press writer will contact them for a further 10 minute interview to ascertain more specific information and to go over the process from here on in.
A first draft is prepared and issued to the customer via email. Changes and corrections can be made at this stage followed by a second draft sent back to the customer to fully refine the message. A further draft can be provided at this stage if required.
An enhanced revision/rewrite service is available for extra cost which involves an extra writer and editor being assigned to the project to add their expertise to the final release if required.
The final draft is prepared up to 800 words. Projects are completed within a two to three working day schedule. Once completed to customer satisfaction, the customer can specify when the final version can be released. They also receive a copy in MS Word format (or in other formats such as .rtf, .pdf or plain text). The rights to the final work rest with the customer. One free photograph is permitted per release with extra costs incurred for more. The release is issued via Send2Press’s own database and unique Direct-to-Editors system which they target based on the content of the release. Their delivery system is by email with additional options via syndication, RSS, clipping services, social networks and news aggregators such as Google or Yahoo News if required. Other more specialist options such as video news releases, embedded links and SEO Optimization are also available.
A selection of previous Press Releases is available to browse and an easy-to-follow video tour on how to order their services is also provided but not as clearly signposted as it could be.
Send2Press display their pricing structure up front on their website. There are many options based around Press Release Writing and Revision, US Distribution, International Distribution and Translation, and Targeted Specialist US Distribution.
The basic Press Release Writing service begins at $89.99 and goes up to $239.99 for a full service; a basic distribution plan begins at $109.99 and can range to $549.99 depending on options.
Tracking and Metrics Options are available from Send2Press as well as their own controlled and edited Newswires to various states such as Florida and California. These can also be customized via industry or sector. Biographies of their senior staff and editorial staff are public as is a rolling News desk ticker displaying the latest releases from clients that have been issued that day. Discounts are also available for non-profit organizations that wish to use their services.
Overall Send2Press Review
Send2Press is a tight, professional website with the full spectrum of services one would expect from an established Press Release Creation and Distribution service and stacks up well against several of the better known competitor sites available.
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